Davido Becomes International Ambassador For Cognac House “Maison Martell “

Nigerian singer Davido has become an international ambassador of cognac house – Maison Martell- has learned .

The cognac house announced Davido, the singer-songwriter and record producer, as its new “Standout Swift”.

Davido Becomes International Ambassador For Cognac House "Maison Martell "

César Giron, CEO of Martell Mumm Perrier-Jouët in a statement said

Davido will become an international ambassador for the Cognac House, with which he shares a sense of freedom and audacity, as well as the will to pave the way for others and create a legacy for future generations.

For Martell, a “Standout Swift” is someone who challenges convention and opens the way for others – and Davido certainly has that power.

“Davido and Martell is above all the story of an encounter. Davido is fired by the same creative energy as Martell. His songs are a way for him to express his unique talent and his bold personality and – above and beyond that – to speak for his generation,”

Sola Oke, Managing Director of Pernod Ricard Nigeria also commented –

For Pernod Ricard Nigeria, the collaboration with Davido represents a major step that will contribute to further raising the profile of contemporary Nigerian culture and bringing it to a worldwide audience,”

Brief History of Cognac House Maison Martell .

Pernod Ricard is the world’s No 2 in wines and spirits . It was Created in 1975 by the merger of Ricard and Pernod. Pernod Ricard, which owns 16 of the Top 100 Spirits Brands,

See their prestigious and comprehensive brand portfolios below :

  • Absolut Vodka
  • Ricard pastis
  • Ballantine’s
  • Chivas Regal,
  • Royal Salute,
  • Martell cognac,
  • Havana Club rum,
  • Beefeater gin,
  • Malibu liqueur,
  • Mumm and Perrier-Jouët champagnes,
  • Jacob’s Creek,
  • Brancott Estate,
  • Campo Viejo,
  • Kenwood wines.
  • The Glenlivet Scotch whiskies,and Jameson Irish whiskey.

Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets.

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