Nigerian singer Davido has become an international ambassador of cognac house – Maison Martell- bluebloodz.com has learned .
The cognac house announced Davido, the singer-songwriter and record producer, as its new “Standout Swift”.
César Giron, CEO of Martell Mumm Perrier-Jouët in a statement said
Davido will become an international ambassador for the Cognac House, with which he shares a sense of freedom and audacity, as well as the will to pave the way for others and create a legacy for future generations.
For Martell, a “Standout Swift” is someone who challenges convention and opens the way for others – and Davido certainly has that power.
“Davido and Martell is above all the story of an encounter. Davido is fired by the same creative energy as Martell. His songs are a way for him to express his unique talent and his bold personality and – above and beyond that – to speak for his generation,”
Sola Oke, Managing Director of Pernod Ricard Nigeria also commented –
For Pernod Ricard Nigeria, the collaboration with Davido represents a major step that will contribute to further raising the profile of contemporary Nigerian culture and bringing it to a worldwide audience,”
Brief History of Cognac House Maison Martell .
Pernod Ricard is the world’s No 2 in wines and spirits . It was Created in 1975 by the merger of Ricard and Pernod. Pernod Ricard, which owns 16 of the Top 100 Spirits Brands,
See their prestigious and comprehensive brand portfolios below :
- Absolut Vodka
- Ricard pastis
- Chivas Regal,
- Royal Salute,
- Martell cognac,
- Havana Club rum,
- Beefeater gin,
- Malibu liqueur,
- Mumm and Perrier-Jouët champagnes,
- Jacob’s Creek,
- Brancott Estate,
- Campo Viejo,
- Kenwood wines.
- The Glenlivet Scotch whiskies,and Jameson Irish whiskey.
Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets.