Norway : Social Media Influencers To Be Jailed For Posting Edited Photos Without Adding disclaimer That The Photo Was Modified.
This new law in Norway is coming into force following discrepancies and misleading uploads and adverts by influencers and advertisers across various leading social media platforms with massive following.
According to the authorities, The move is part of an effort to “reduce body pressure” among young people. The rules will affect any paid posts across all social media platforms such as Instagram, Facebook, Tik Tok, Twitter and Snapchat.
More so, Instagram influencers who do not explicitly state whether they have edited the photo, which is an advertisement, may be fined or imprisoned in Norway.
Advertisers and other media influencers are not left out, as paid adverts need to clearly label social media posts when retouched. The labels must be added when someone’s body shape, size or skin has been edited.
The Norwegian monarch Harald V, is to decide when the law will come into force.