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40million SMOKERS TO SWITCH TO ELECTRONIC CIGARETTES BY 2025.

Mr. Bahman Safakish, Managing Director of Philip Morris International (PMI) Sub-Saharan Africa, makers of I Quit Original Smoking (IQOS) electronic tobacco made this prediction in an interview on Thursday. According to him, “our ambition is that 30% of our volumes be represented by smoke-free products by 2025, which is equivalent to approximately 40 million smokers […]