Wiz Khalifa in an exciting new business venture, is set to Create Mushrooms and Psilocybin Focused Wellness Brand.
According to reports, The 34 year old trippy style artiste is not a stranger to the business as he owns a Kush brand “Khalifa Kush ” along side a delivery only virtual restaurant called HotBox.
Comcerning the new business, Khalifa will be partnering with Canadian company Red Light Holland to create Mistercap. MisterCap is a wellness brand focused solely on naturally occurring psychedelic [mushrooms and psilocybin ].
Todd Shapiro, Red Light Holland’s CEO and director, shared some information as regards the project in a statement below ;
“We’ve been working with Wiz Khalifa and his team to collaborate and create a brand that encompasses our joint belief for the affordable and equitable access to naturally occurring psilocybin responsibly. Wiz Khalifa is a global icon with tremendous reach who is uniquely positioned to help us spread the message and end the stigma surrounding psilocybin while focusing on mental health and wellness.”
“When we launch the MISTERCAP products, including the MISTERCAP website, social media channels and merch – we plan on launching BIG TIME,” said the CEO, “so stay tuned, because Wiz Khalifa x Red Light Holland together are not afraid of shaking things up and making some much needed helpful noise. Together we are demonstrating that mushrooms are important, the future and can be very sexy!”
Apart from this latest addition to his business, Wiz Khalifa is also getting ready for his Vinyl Verse tour with Logic this summer . The tour will feature guests such as DJ Drama and 24kGoldn.