Gospel artist Nathaniel Bassey has disclosed why he has not capitalized on his viral Hallelujah Challenge on YouTube.He shared his thoughts during one of his live sessions of the ongoing event. Clarifying his stance, the artist mentioned he received a divine directive not to monetize the platform.
According to him, many are criticizing him for not monetizing the platform.”People are criticizing me because I didn’t monetize my YouTube channel for the Hallelujah Challenge. I won’t monetize it; God hasn’t instructed me to,” he stated.The gospel artist also expressed concern that some individuals have set up imitation accounts to rebroadcast his live sessions in an attempt to profit from his ministry.
“There are individuals who now participate in the Hallelujah Challenge on fraudulent pages. Some wrongdoers take the feed from my page and stream it just to earn money,” he noted.
The Hallelujah Challenge, which commenced in 2017, is a month-long midnight worship experience that gathers thousands of participants globally on Instagram and YouTube. It has evolved into one of the most followed Christian online events in Africa.
Fans have discussed the financial viability of the worship program, with some estimating that monetizing it could have generated over ₦1 billion in advertisement revenue due to its significant worldwide audience.
Bassey, however, reiterated that the Hallelujah Challenge was never about finances, stating that his decision not to monetize was a reflection of his obedience to God’s guidance.